A brand consumers can trust.
One of Duracell's top marketing priorities is communicating this message to current and potential consumers.
A mix of audience planning, creative and copy development alongside an expertly curated measurement strategy resulted in:
19MM users reached with strategic copy and creative
+11pt lift in message association with women, 18-24
MARK ANTONY BRANDS
In an increasingly competitive beverage industry, understanding how to reach your audience and create a unique identity across a product portfolio has never been more important.
Using data-driven audience insights and niche creative, a comprehensive media strategy was rolled out, resulting in:
11 product activations with custom creative + copy
26% reach increase against millennials
Understanding brand and sales lift as a Consumer Packaged Goods brand can be difficult.
Extensive competitor research, industry analysis, and creative testing shaped strategy across 3 different products, resulting in a blended:
outperformed 90% of vertical driving ad recall
outperformed 50% of vertical driving brand favorability